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THE OVER-THE-COUNTER PHARMACEUTICAL MARKET. A PHARMACOECONOMIC ANALYSIS
Tsvetkova*, A. Todorova, M. Arnaoudova, M. Dimitrov, E. Atanasova
ABSTRACT
The resource analysis in health care is of particular importance since resources are of fundamental importance to both market and non-market economic activities. The economic analysis in health care is an accurate reflection of the system, that is, it is an economic analysis of the supply, encompassing the provision, allocation and usage of resources. The pharmacoeconomic analysis is the application of the methods of economic analysis for the assessment of alternative drug therapies and their social cost and consequences with respect to the highly fragmented and specific pharmaceutical market. For the Keywords: allergic rhinitis, cost-minimization, generic OTC antihistamines, pharmaceutical policy. [Download Article] [Download Certifiate] |