Abstract

IMPACT OF RETAIL STRATEGY ON BUYING BEHAVIOR OF CONSUMER.

*Syed Md. Faisal Ali Khan , Dr. Chanchal Chawla 

ABSTRACT

The paper is based on the retail strategy and its implication on the buying decission of the consumer. It also focuses the buying decision of the consumer. The paper examines the sector wise retail market in India. In this paper year wise growth of the retail industry is also depicted. In this research the some hypothesis are proposed and the hypothesis is being tested by applying the stastastical tools.The collected data was tested for relabilityapplying cronbach‟s alpha test further factor analyisi is used. t value is being derived and tested for anlysis, based on that some conclusion is drawn.

Keywords: Consumer behavior, decission making, retail strategy.