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All | Since 2019 | |
Citation | 5450 | 3969 |
h-index | 23 | 20 |
i10-index | 134 | 84 |
TRANSFORMING PHARMACEUTICAL MARKETING FOR THE DIGITAL ERA-A REVIEW
Qumre Alam*, Amarjeet Singh, Aman Kha, Manish Sharma and Lalit Giri
ABSTRACT
The rapid evolution of digital technologies has significantly impacted various industries, including pharmaceuticals, necessitating a transformation in marketing strategies. This review explores the shift from traditional pharmaceutical marketing to digital approaches, examining key drivers, challenges, and outcomes associated with this transition. It highlights the integration of digital tools such as social media, mobile applications, big data analytics, and artificial intelligence in creating more personalized and efficient marketing campaigns. The paper also addresses regulatory and ethical considerations, emphasizing the need for compliance with evolving guidelines to ensure patient safety and data privacy. Through a comprehensive analysis of current trends and case studies, the review underscores the potential benefits of digital marketing in enhancing engagement with healthcare professionals and patients, improving Keywords: Digital transformation, Pharmaceutical marketing, Social media, Big data, artificial intelligence, Regulatory compliance, Patient engagement. [Download Article] [Download Certifiate] |