Abstract

THE SYSTEMIC PROFILE OF COSMETIC PACKAGING- A REVIEW

Satish P. Mohitkar*, Sanchit V. Akhare and Bhagyashree D. Balpande

ABSTRACT

Packaging plays a great role in the branding of cosmetics products. The overall look of a cosmetics product is one of the most important determinants of its market appeal, besides its quality. Cosmetics packaging should be easy to brand. It should allow the name for the product, the brand, and other necessary information like composition, usage instructions, and warnings to be printed as required. The container should be designed in such a way that they can allow the product to come out, but not to go in. This is to prevent the contamination. e .g tubes Other than easy to use, another important element of cosmetics packaging is its pilfer resistance. Almost all cosmetics containers have a seal or a component which is broken when they are opened for the first time. This ensures that the product is brand new and hasn’t been tampered. The four main aspects that matter for the selection of a cosmetics container are the type of container, compatibility, functionality, and the protection of the products.

Keywords: Packaging, Cosmetics, Container, Packaging materials.