Abstract

A STUDY ON THE IMPACT OF COVID-19 ON THE USAGE OF DISINFECTANTS AMONG THE POPULATION OF GANDHINAGAR

Dr. N. Rajesh Kumar*, Ms. Rashmi Peddapally and Mr. Suresh Roy

ABSTRACT

Disinfectants are chemical agents that can be used to destroy microorganisms such as bacteria, viruses and fungi. The Covid 19 outbreak resulted in a massive increase in public disinfectant intake and usage. We all have gone through the time of covid 19 scenario, which resulted in increased demand and use of disinfectants among the population, as everyone was willing to follow safety protocols; this tells the change in consumer perception towards buying disinfectants before and after covid. But there is a need to study consumer buying behaviour and factors affecting the usage of disinfectants. This study mainly helps us to understand consumer buying behaviour towards the use of disinfectants before the pandemic and during the pandemic. And now the most preferable marketed products by the consumer. They understand the various factors affecting consumer buying behaviour, know the reasons for preferring disinfectants, and understand if any offerings or negative consequences made them switch brands.

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