Abstract

CONSUMERS VIEW ON SAFETY OF OVER THE COUNTER DRUGS PREFERRED AT RETAILERS AND INFORMATION SOURCES IN (WADHE) SATARA REGION

*Prathamesh B. Yarsanwar, Karishma J. Baid, Shankar Balu Kalbhare and Mandar J. Bhandwalkar

ABSTRACT

Resources for all stakeholders but can be harmful for consumers. Creating awareness of rational drug use is only possible through continued public education with a broad vision of good health and wellbeing of the society. In developed economies, the four As of marketing has been addressed fairly well but in India, the accessibility and awareness is still on a lower side especially for allopathic OTC drugs. In India, the import, manufacture, distribution and sale of drugs and cosmetics are regulated by the Drugs and Cosmetics Act (DCA) and its subordinate legislation, the Drugs and Cosmetics Rules (DCR).

Keywords: OTCs, distribution of patient, side effect of drug, Direction on package, dose regime, survey and Questionnaire, Satara.