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  • WJPPS NOVEMBER ISSUE PUBLISHED
  • NOVEMBER 2018 Issue has been successfully launched on 1 November 2018

  • WJPPS Impact Factor
  • Its our Pleasure to Inform you that WJPPS Impact Factor has been increased from 6.647 to 7.421 due to high quality Publication at International Level

  • ICV
  • WJPPS Rank with Index Copernicus Value 84.65 due to high reputation at International Level

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    • WJPPS  Invited to submit your valuable manuscripts for Coming Issue.
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  • WJPPS introducing updated version of OSTS (online submission and tracking system), which have dedicated control panel for both author and reviewer. Using this control panel author can submit manuscript
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Abstract

DRUG ADVERTISEMENTS IN MEDICAL JOURNALS: AN APPRAISAL

Gupta H.*, Nehra J. and Verma S.

ABSTRACT

Medical journals are an important source of drug information especially for medical professionals. They have a large readership base which is growing over the years as they are vastly available online and also in institutional libraries. So the pharmaceutical companies target these medical journals and multiple drug advertisements per journal edition can be seen. Ideally, all drug advertisements should be reliable, accurate, informative, and with no misleading or unverifiable information and nothing should be withheld which may prove to be harmful for the patients.[1] New drugs are coming into the market every day and medical professionals need to appraise themselves with the latest developments. However due to their busy schedule, they are mostly dependent on media for updating their knowledge base like drug advertisements. Pharmaceutical companies exploit this scenario to the fullest and make huge profits by promoting their products by providing selective information. Studies indicate that doctors who are reliant on advertisements in medical journal may prescribe less appropriately and are associated with increased prescription cost.[2]

Keywords: .


[Full Text Article]

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