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  • WJPPS NOVEMBER ISSUE PUBLISHED
  • NOVEMBER 2018 Issue has been successfully launched on 1 November 2018

  • WJPPS Impact Factor
  • Its our Pleasure to Inform you that WJPPS Impact Factor has been increased from 6.647 to 7.421 due to high quality Publication at International Level

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  • WJPPS Rank with Index Copernicus Value 84.65 due to high reputation at International Level

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Abstract

MEASUREMENT OF SERVICE QUALITY AND ITS IMPACT ON PATIENT SATISFACTION IN HOSPITALS USING STATISTICAL DATA AND PLS ANALYTICAL TOOLS

*Dr. Ashok Thiakarajan, A. Sindhuja, Dr. R. Krishnaraj

ABSTRACT

Service quality is being considered as the prime factor in their branding strategy which has been evident through the advertisements focused on care and quality. Therefore, offering best possible service quality has become the competitive edge for managements where in the technological equipment‟s are installed with every hospital and Service quality is considered for ROI (Return on investment). This means that service-based companies are compelled to provide some excellent services to their customers in order to have sustainable competitive advantage. There is however, a need for these organizations to understand what service quality is in order to achieve their objectives.[1]

Keywords: .


[Full Text Article]

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